Engineering a “Best of Breed” Platform for Henry’s Pawprints

From Wix to Avada Performance. Sarah’s journey with Henry’s Pawprints required a digital reset to match her professional evolution. After returning from maternity leave and consulting with a specialist dog training business mentor, it became clear that her existing Wix platform was no longer sufficient to carry her vision or her volume of new leads.

Framework Migration: Moved the entire digital presence from Wix to a bespoke WordPress environment using the Avada Framework.

Expert Strategic Alignment: Adapted the website’s layout and messaging to meet the specific growth recommendations of industry expert David Ogilvie.

Technical Problem Solving: Sourced, installed, and configured complex plugins to streamline business operations and improve the customer booking experience.

Performance Hardening: Optimised the site for speed and local search authority to ensure Sarah’s business appears at the top of local rankings.

Consultative Architecture: We didn’t just build a site; we collaborated with Sarah and her mentor to ensure the digital structure supported her commercial goals.

Seamless Integration: By managing the technical “heavy lifting” of plugin setup, we allowed Sarah to focus on her clients while the website handled the administration.

User-Centric Design: Focused on creating a visual and functional experience that past and new clients alike describe as looking and working exceptionally well.

With the foundational architecture now delivering great client numbers, we are focusing on automated marketing workflows. This will allow the business to manage its increased client load with clinical precision, maintaining the high standard of service that Henry’s Pawprints is known for.