SEO isn’t just about key words and backlinks
Back in the day, yep way back in 2008 SEO was much easier than it is now. All you had to do was cram your page full of keyword search terms and “bam!” you were ranking! Some site managers and designers would overkill this, putting multiple and repetitive keyword phrases on a page in the same colour as the background. Invisible to the eye but not to the crawlers.
Google got smarter, they focus on quality content and a great user experience rather than ranking pages mentioning a specific keyword the most times. We work with you to write content for people, not search engines, and we optimise for you in the back end. Google update their algorithms regularly and we know that they use over 200 ranking factors in their algorithm.
Great rankings are a balancing act between keywords and quality of content/user experience