Content marketing allows for a more personalised connection with your customer. It enables you to form lasting relationships with them and is fast becoming more effective than traditional marketing.
When your content is useful to your customer, they are motivated to comment and share it with family and friends who might find it useful too. This gives you the opportunity to talk to your customers in the comments. You can answer their questions and have meaningful discussions about your businesses services and products. This promotes both Brand Awareness and Brand Value.