Project Description

Tsitsikamma Tourism Association

Challenge

TTA needed to grow their online audience and create awareness for their member establishments. They had a limited social footprint and need to increase their web traffic.

Strategy

Train the TTA in-house marketing team to better understand social media marketing. Intensify their social media presence to promote better channel engagement.

Approach

We optimised TTA’s existing platforms and added two additional platforms Instagram and Twitter. We increased outbound content, which in turn increased channel engagement across the board

Results

Tsitsikamma Tourism Association has seen great results!

The online reach and growth of the audience has been exponential and continues to grow even during the COVID-19 pandemic that has all but quashed travel dreams of wanderlusters around the world.

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In 12 months, across all channels for Tsitsikamma Tourism, we increased the audience size into the tens of thousands.
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We increased channel engagement to over 100 000 interactions (approximately 8 800 per month – without paid advertising!)
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Increased Engagement from 942 engaged users at 31 July 2018 to over 74 500 engaged users at 31 August 2019 (no paid advertising!)
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Increased Reach from 6 669 at 31 July 2018 to 862 200 at 31 August 2019
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Increased Link Clicks (traffic to website) from 668 from 1 January to 31 July 2018 to 45.8k+ from 1 August 2018 to 31 August 2019 to help drive bookings on

Gallery

Tsistiskamma Tourism Association

Tsitsikamma Tourism

Tsitsikamma Tourism Bungee

Tsitsikamma Tourism

Tsitsikamma Tourism