Numerology for Women

Challenge

Numerology is considered by many to be a “woo-woo-pseudoscience” attracting the attention of those who are “away-with-the-fairies.” Sadly, this is not true. Applied research done over the past few years by 365 Pin Code has revealed mind-blowing results, especially for women. The challenge was to present this research in a way which would dramatically shift perceptions around numerology and practically address the personal and professional challenges of today’s modern women.

Strategy

The online strategy was very clever and very simple. We decided to use a very clever website management technique which few people ever use, let alone know about. We built a Specialised Blog Category within the 365 Pin Code site, leveraging off the category “Numerology For Women” in terms of focused category-based SEO.

Approach

The applied research (i.e. well presented, detail-rich, blog articles) was clustered into a Numerology for Women Category created in the site. Those pieces of work which had practical value in terms of helping women make improved decisions, whether around daily living or which strategic direction to take, were headlined. New, engaging, female target market specific content was written for the category and superb, relevant, supporting images were chosen.

The Process

Content Curation · Category Presentation · Business Language · Targeted SEO

Content Curation

The published material had to be studied and carefully analysed. Those pieces of work which stood out because they carried within them, Totally-WOW, paradigm-busting research insights, were chosen to be headlined. We had to capture a woman’s interest and keep her “hooked long enough” to create real curiosity. We did this through curating the content of this research in a way which did not instantly align it with “traditional numerology”.

Category Presentation

Most numerology sites tend to look (utterly boring) and feel (too esoteric) the same. Also, they are pretty much all offering the same basic information (not well presented for practical, well-read and well-educated women) and “up-selling” the same “understand your numbers” package. Yawn! We decided to present the category, Numerology for Women, in a way which gripped the attention of the critical thinking, answer-seeking, professional women.

Business Language

We deliberately chose to write the content for the Numerology For Women category in “business professional speak” because we wanted the reader to instantly make the mental connection that this research had much practical and professional relevance especially for strategic thinking and strategic planning, both personal and professional. We intentionally stayed away from “traditional numerology jargon” and actively avoided esoteric slants.

Targeted SEO

The content of the page was written to drive SEO search phrases aligned with the multiple challenges which professional women are having to cope with in their everyday lives, especially relationship wise. It also links with name change dynamics i.e. it explains what happens mathematically, and numerologically, when a woman marries and changes her last name / surname to that of her husband’s). All pictures were Alt-tagged which bolsters SEO tremendously