Project Description

Hellmann’s #RockYourBurger #BurgerRouteZA

Challenge

On the back of the Hellmann’s #RockYourBurger Food Truck launch, their agency were putting together the next campaign #BurgerRouteZA. The client and agency wanted #BurgerRouteZA to trend on National Burger Day during their social sampling activity.

Strategy

Host sampling events at 25 renowned restaurants country-wide

Approach

Use digital influencers to boost the guests posts around the sampling experience

#BurgerRouteZA

Timing · Vibe · Experience · Result

Results

#BurgerRouteZA

The tag was used all through the event but in focused concentration with heavy engagement from the amplifiers to drive a national trend which increases brand visibility amongst South Africa’s 7,4 million Twitter users

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There was reach of over 1 million, with 1,391 888 million unique accounts reached
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There were over 993 tweets using the tag for this time frame.
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There were 223 different original tweets generated using the tag
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There were 178 Twitter replies between different users using the tag

Hellmans Rock Your Burger

Hellmans Rock Your Burger

Gallery

#RockYourBurger #BurgerRouteZA