Hellmann’s #RockYourBurger #BurgerRouteZA
On the back of the Hellmann’s #RockYourBurger Food Truck launch, their agency were putting together the next campaign #BurgerRouteZA. The client and agency wanted #BurgerRouteZA to trend on National Burger Day during their social sampling activity.
Host sampling events at 25 renowned restaurants country-wide
Use digital influencers to boost the guests posts around the sampling experience
Timing · Vibe · Experience · Result
The tag was used all through the event but in focused concentration with heavy engagement from the amplifiers to drive a national trend which increases brand visibility amongst South Africa’s 7,4 million Twitter users