Hellmann’s #RockYourBurger #BurgerRouteZA
Challenge
On the back of the Hellmann’s #RockYourBurger Food Truck launch, their agency were putting together the next campaign #BurgerRouteZA. The client and agency wanted #BurgerRouteZA to trend on National Burger Day during their social sampling activity.
Strategy
Host sampling events at 25 renowned restaurants country-wide
Approach
Use digital influencers to boost the guests posts around the sampling experience
#BurgerRouteZA
Timing · Vibe · Experience · Result
Results
#BurgerRouteZA
The tag was used all through the event but in focused concentration with heavy engagement from the amplifiers to drive a national trend which increases brand visibility amongst South Africa’s 7,4 million Twitter users
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There was reach of over 1 million, with 1,391 888 million unique accounts reached
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There were over 993 tweets using the tag for this time frame.
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There were 223 different original tweets generated using the tag
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There were 178 Twitter replies between different users using the tag
Gallery
#RockYourBurger #BurgerRouteZA
