Harties Cruise Boat


During 2019 holiday and entertainment spend decreased and this downward trend continued into Q1 2020. This placed extreme pressure on all hospitality businesses operating in South Africa. The challenge was to come up with an innovative ideas to get more people booking family outing cruise boat rides on Hartbeespoort dam.


With South African’s having much less to spend on holidays and entertainment, staycations have become the norm. Thousands of people are now searching online for fun affordable things to do close to home. The digital strategy was simple: make dam cruises massively appealing to “The Staycationers” and market value-added packages (e.g. birthday specials) to help fill the boats.


Language: By talking to clients, we discovered that the words “cruise boat” are widely used by the client’s target market, yet not being leveraged SEO wise. This was a golden opportunity, hence the website name: Harties Cruise Boat. Talk to all ages and in a way which creates an instant desire to drop everything and go on a cruise. Connect them emotionally with what they’re missing out on if they don’t. Front-End: Easy-to-navigate, visually appealing website with great images of people, especially families, having fun. Back-End: Leverage area specific staycation CEO search words / phrases. Create an area specific dominant micro-network.

The Process

Innovative Thinking · Market Reach · Narrative Scripting · Vivid Design

The Best Digital Agency, The Best Digital Agency UK, Digital Marketing, Digital Marketing UK, Digital Strategy, Digital Strategy UK, Social Media Management, Social Media Management UK, Social Media Strategy, Social Media Strategy UK, Social Media, Social Media UK, Content Creation, Content Creation UK, Content Curation, Content Curation UK, Content Management, Content Management UK, SEO, SEO UK, SEO Local, SEO Local UK, Local SEO, Local SEO UK, Search Engine Optimisation, Search Engine Optimisation UK, Local Search Engine Optimisation, Local Search Engine Optimisation UK, Search Engine Optimization, Search Engine Optimization UK, Local Search Engine Optimization, Local Search Engine Optimization UK, Local Search, Local Search Optimisation UK, Mobile Search Optimisation, Mobile Search Optimisation UK, WordPress Website Design, WordPress Website Design UK, WordPress Web Design, WordPress Web Design UK, Website Design, Website Design UK, Design Services, Design Services UK, Brand Strategy, Brand Strategy UK, Brand Identity, Brand Identity UK, eCommerce web design, eCommerce Web design UK, Facebook Ads Design, Facebook Ads Design UK, Google My Business Setup, Google My Business Setup UK, business Consulting, Business Consulting UK


Rich Colorful Imagery Makes the Site Visually Appealing


Restults Coming Soon