Given the panic in the system, we were up against it. The strategy was underpinned by the KISS Principle – Keep It Simple Stupid! We decided to build an easy-to-navigate, funky looking, Woo-Commerce enabled website and to do this in just a few days. Th existing Facebook and Instagram footprint would need to be leveraged even more. Targeted local craft-market SEO search phrases would be applied because even though lockdown was in play, people would still search that way. In addition, by the time lockdown ends, this SEO work will have gained much Google traction.