Cuddle Cushions


Cuddle Cushions is a brilliantly innovative family business which sells cuddle cushions, face-to-face, at elite craft and food markets. With low overheads it is a simple and successful business model. Their online presence was limited to Social Media by wasy of Instagram and Facebook. Started in 2018, Cuddle Cushions was showing fabulous growth into Q1 2020. Enter March 2020 and what happens? #CoronavirusInSouthAfrica; the result? Instant chaos. Cuddle Cushions’ entire market was wiped out overnight when President Ramaphosa imposed SA’s hard lockdown. The Challenge? To E-commerce enable them and very fast too!


Given the panic in the system, we were up against it. The strategy was underpinned by the KISS Principle – Keep It Simple Stupid! We decided to build an easy-to-navigate, funky looking, Woo-Commerce enabled website and to do this in just a few days. Th existing Facebook and Instagram footprint would need to be leveraged even more. Targeted local craft-market SEO search phrases would be applied because even though lockdown was in play, people would still search that way. In addition, by the time lockdown ends, this SEO work will have gained much Google traction.


To give the site a funky look and feel to it and differentiated it from other “home décor competitors” in this space, we choose to design in a fun and vibrant site. Emotionally engaging content was written which powerfully aligned with the truth that during dark times everyone desperately needs love and a cuddle. Woo-Commerce was integrated with locally available payment gateways for ease of transacting.

The Process

Website Design · eCommerce Enablement · Engaging Language · Rapid Resonse


EveryBody needs a Cuddle

What the Client Said…

The Best Digital Agency was briefed to create and execute the website and online shop for our company.  The deadline was extremely tight as the government had declared a national state of disaster and our company needed immediate online presence with e-commerce functionality. The brief was meticulously executed and implemented within 72 hours. An enormous feat considering the complexities of our product range and payment options. The launch of the site was flawless, and we would highly recommend The Best Digital Agency  as our website is testimony to their outstanding workmanship.

Sharon Catterick, Cuddle Cushions