Cuddle Cushions

Challenge

Cuddle Cushions is a brilliantly innovative family business which sells cuddle cushions, face-to-face, at elite craft and food markets. With low overheads it is a simple and successful business model. Their online presence was limited to Social Media by wasy of Instagram and Facebook. Started in 2018, Cuddle Cushions was showing fabulous growth into Q1 2020. Enter March 2020 and what happens? #CoronavirusInSouthAfrica; the result? Instant chaos. Cuddle Cushions’ entire market was wiped out overnight when President Ramaphosa imposed SA’s hard lockdown. The Challenge? To E-commerce enable them and very fast too!

Strategy

Given the panic in the system, we were up against it. The strategy was underpinned by the KISS Principle – Keep It Simple Stupid! We decided to build an easy-to-navigate, funky looking, Woo-Commerce enabled website and to do this in just a few days. Th existing Facebook and Instagram footprint would need to be leveraged even more. Targeted local craft-market SEO search phrases would be applied because even though lockdown was in play, people would still search that way. In addition, by the time lockdown ends, this SEO work will have gained much Google traction.

Approach

To give the site a funky look and feel to it and differentiated it from other “home décor competitors” in this space, we choose to design in a fun and vibrant site. Emotionally engaging content was written which powerfully aligned with the truth that during dark times everyone desperately needs love and a cuddle. Woo-Commerce was integrated with locally available payment gateways for ease of transacting.

The Process

Website Design · eCommerce Enablement · Engaging Language · Rapid Resonse

Website Design

The design has a lovely flow and looks so good on mobile. Soft edges and wavelike text-box transitions were used simply because cuddle cushions have nothing hard, or box-like, about them. A bright colour palate was chosen because this is attention grabbing and that’s what cuddle cushions do, they brighten up your life. Images of pets or “fur-babies” snoozing on them, emotionally linked cuddle cushions to the universal truth that Home is Where the Heart is and Eveyone needs a Cuddle.

eCommerce Enablement

Woo-Commerce was chosen because it is so very versatile and works brilliantly as a compatible plug-in with the chosen WordPress theme. It also syncs seamlessly with the local payment gateways. Given that this site literally had to be built-and-launched “overnight” there was no time to fuss with payment portal compatibility challenges

Content Writing

We used engaging language from the very first word read, as potential customers need to be taken through a series of powerfully visual, emotion-stirring experiences, which compells them to want to buy one or more cuddle cushions. The narrative had to rapidly hook attention, create the desire to buy and convert this desire into a sale and money in the bank.

Rapid Response

Any new site when taken live needs time (a minimum of 3 months) for its back-end SEO to kick-in. Given the need for rapid response, SEO became a second-string priority play. Because the owners of Cuddle Cushions needed to keep driving income, the post coronavirus lockdown approach was to leverage Instagram and Facebook and drive the interest created there to the payment gateway for conversion.

Gallery

EveryBody needs a Cuddle

The Best Digital Agency, The Best Digital Agency UK, Digital Marketing, Digital Marketing UK, Digital Strategy, Digital Strategy UK, Social Media Management, Social Media Management UK, Social Media Strategy, Social Media Strategy UK, Social Media, Social Media UK, Content Creation, Content Creation UK, Content Curation, Content Curation UK, Content Management, Content Management UK, SEO, SEO UK, SEO Local, SEO Local UK, Local SEO, Local SEO UK, Search Engine Optimisation, Search Engine Optimisation UK, Local Search Engine Optimisation, Local Search Engine Optimisation UK, Search Engine Optimization, Search Engine Optimization UK, Local Search Engine Optimization, Local Search Engine Optimization UK, Local Search, Local Search Optimisation UK, Mobile Search Optimisation, Mobile Search Optimisation UK, WordPress Website Design, WordPress Website Design UK, WordPress Web Design, WordPress Web Design UK, Website Design, Website Design UK, Design Services, Design Services UK, Brand Strategy, Brand Strategy UK, Brand Identity, Brand Identity UK, eCommerce web design, eCommerce Web design UK, Facebook Ads Design, Facebook Ads Design UK, Google My Business Setup, Google My Business Setup UK, business Consulting, Business Consulting UK
The Best Digital Agency, The Best Digital Agency UK, Digital Marketing, Digital Marketing UK, Digital Strategy, Digital Strategy UK, Social Media Management, Social Media Management UK, Social Media Strategy, Social Media Strategy UK, Social Media, Social Media UK, Content Creation, Content Creation UK, Content Curation, Content Curation UK, Content Management, Content Management UK, SEO, SEO UK, SEO Local, SEO Local UK, Local SEO, Local SEO UK, Search Engine Optimisation, Search Engine Optimisation UK, Local Search Engine Optimisation, Local Search Engine Optimisation UK, Search Engine Optimization, Search Engine Optimization UK, Local Search Engine Optimization, Local Search Engine Optimization UK, Local Search, Local Search Optimisation UK, Mobile Search Optimisation, Mobile Search Optimisation UK, WordPress Website Design, WordPress Website Design UK, WordPress Web Design, WordPress Web Design UK, Website Design, Website Design UK, Design Services, Design Services UK, Brand Strategy, Brand Strategy UK, Brand Identity, Brand Identity UK, eCommerce web design, eCommerce Web design UK, Facebook Ads Design, Facebook Ads Design UK, Google My Business Setup, Google My Business Setup UK, business Consulting, Business Consulting UK
The Best Digital Agency, The Best Digital Agency UK, Digital Marketing, Digital Marketing UK, Digital Strategy, Digital Strategy UK, Social Media Management, Social Media Management UK, Social Media Strategy, Social Media Strategy UK, Social Media, Social Media UK, Content Creation, Content Creation UK, Content Curation, Content Curation UK, Content Management, Content Management UK, SEO, SEO UK, SEO Local, SEO Local UK, Local SEO, Local SEO UK, Search Engine Optimisation, Search Engine Optimisation UK, Local Search Engine Optimisation, Local Search Engine Optimisation UK, Search Engine Optimization, Search Engine Optimization UK, Local Search Engine Optimization, Local Search Engine Optimization UK, Local Search, Local Search Optimisation UK, Mobile Search Optimisation, Mobile Search Optimisation UK, WordPress Website Design, WordPress Website Design UK, WordPress Web Design, WordPress Web Design UK, Website Design, Website Design UK, Design Services, Design Services UK, Brand Strategy, Brand Strategy UK, Brand Identity, Brand Identity UK, eCommerce web design, eCommerce Web design UK, Facebook Ads Design, Facebook Ads Design UK, Google My Business Setup, Google My Business Setup UK, business Consulting, Business Consulting UK
The Best Digital Agency, The Best Digital Agency UK, Digital Marketing, Digital Marketing UK, Digital Strategy, Digital Strategy UK, Social Media Management, Social Media Management UK, Social Media Strategy, Social Media Strategy UK, Social Media, Social Media UK, Content Creation, Content Creation UK, Content Curation, Content Curation UK, Content Management, Content Management UK, SEO, SEO UK, SEO Local, SEO Local UK, Local SEO, Local SEO UK, Search Engine Optimisation, Search Engine Optimisation UK, Local Search Engine Optimisation, Local Search Engine Optimisation UK, Search Engine Optimization, Search Engine Optimization UK, Local Search Engine Optimization, Local Search Engine Optimization UK, Local Search, Local Search Optimisation UK, Mobile Search Optimisation, Mobile Search Optimisation UK, WordPress Website Design, WordPress Website Design UK, WordPress Web Design, WordPress Web Design UK, Website Design, Website Design UK, Design Services, Design Services UK, Brand Strategy, Brand Strategy UK, Brand Identity, Brand Identity UK, eCommerce web design, eCommerce Web design UK, Facebook Ads Design, Facebook Ads Design UK, Google My Business Setup, Google My Business Setup UK, business Consulting, Business Consulting UK

What the Client Said…

The launch of the site was flawless...

The Best Digital Agency was briefed to create and execute the website and online shop for our company.  The deadline was extremely tight as the government had declared a national state of disaster and our company needed immediate online presence with e-commerce functionality. The brief was meticulously executed and implemented within 72 hours. An enormous feat considering the complexities of our product range and payment options. The launch of the site was flawless, and we would highly recommend The Best Digital Agency  as our website is testimony to their outstanding workmanship.

Sharon Catterick, Cuddle Cushions