The website was old and had not been updated in years. The content was boring. The images were dated, and the site did not in any way accurately reflect the true nature of the business, which is a dynamic, country-style butchery specialising in superb cuts of meat and many brilliant meat products. To make matters worse, the website had been built using a “free, childlike theme” which did not help SEO wise, in fact, if anything, it hindered our doing any decent SEO on the site. A complete website rebuild was required. It needed to powerfully brand and position the business as being a highly innovative, entrepreneurial, customer centric operation.