Amoure Kleu Author

Challenge

A retired legal expert who left South Africa and is now living in Australia, desired to pursue her dream, which is a to be a published bestselling fantasy author. When she approached us in Q2 2019, she had just begun to write her first novel, but had no online presence whatsoever. The real challenge was to brand her (as a fantasy writer!), to get her name out there online and to stir up interest around her and what she was up to.

Strategy

The strategy was to build a site which was aligned in every way to fantasy writing. The logo design would also need to be very edgy and powerfully associate this writer with the world of fantasy fiction. Given that we had time on our side (i.e. the site didn’t have to literally “be delivered overnight”), very targeted SEO strategies were designed. It was agreed that an active blog (a minimum of one blog a week) was required in order to keep the site interesting, fresh and relevant, and of course, to help SEO wise and content is always king.

Approach

Amoure Kleu teamed up with experts (graphology, 365 pin code numerology etc.) who would help her to weave an additional level of extreme intrigue into her first novel. The expert blogs (e.g. detailed research articles which unravel the numerology of international bestselling authors) would also add much spice and intrigue to the site The site theme would be very futuristic in design and every blog article published would have supporting images in line with the overarching fantasy genre.

The Process

Brand Positioning · Logo Creation · Website Creation · Expert Contributors

Brand Positioning

A critically important decision needed to be made early on. Do we brand her for immediate generic fantasy author traffic, or, do we brand her for future fame and fortune? The choice was to look to the future and so after she had 365 Pin Code professionally profile her, we  branded her as per her maiden name, Amoure Kleu. Game on!

Logo Creation

In the website favicon, her initials, AK, were used because together they total 3. A = 1. K = 2. 1+2 = 3. In the world of numbers, 3 is the number of creativity, communication, self-expression and imagination. For her logo, we created a futuristic / fantasy-type font. The logo is clean and simple. It’s her full name, Amoure Kleu, underlined, with the word “Author” beneath in capital letters. This tells all, in that instantly you connect with the fact that she is an author. Simple. Clear. Effective.

Website Design

AVADA, the world’s biggest selling WordPress theme is our premium theme of choice.  We used a dark skin to create maximum impact and we went for an image rich site, with every image was carefully chosen to suit the fantasy genre and get your creative imagination going.

Expert Contributors

Amoure’s genre of fantasy and creative writing can be very tricky to do brilliant SEO work on. Given this, it was decided to deploy the support of content and context creating experts, whose work was far easier to leverage SEO wise. This approach would get the SEO score of the new site much higher, much quicker, thereby helping to drive the Amoure Kleu brand and creative fantasy writing site more efficiently into the public domain.

fantasy author

Gallery

We used fantasy imagery across the site and expert contributor blogs to enhance the genre of Amoure’s writing style and future novel

fantasy writer
fantasy novels
fantasy author
The Best Digital Agency, The Best Digital Agency UK, Digital Marketing, Digital Marketing UK, Digital Strategy, Digital Strategy UK, Social Media Management, Social Media Management UK, Social Media Strategy, Social Media Strategy UK, Social Media, Social Media UK, Content Creation, Content Creation UK, Content Curation, Content Curation UK, Content Management, Content Management UK, SEO, SEO UK, SEO Local, SEO Local UK, Local SEO, Local SEO UK, Search Engine Optimisation, Search Engine Optimisation UK, Local Search Engine Optimisation, Local Search Engine Optimisation UK, Search Engine Optimization, Search Engine Optimization UK, Local Search Engine Optimization, Local Search Engine Optimization UK, Local Search, Local Search Optimisation UK, Mobile Search Optimisation, Mobile Search Optimisation UK, WordPress Website Design, WordPress Website Design UK, WordPress Web Design, WordPress Web Design UK, Website Design, Website Design UK, Design Services, Design Services UK, Brand Strategy, Brand Strategy UK, Brand Identity, Brand Identity UK, eCommerce web design, eCommerce Web design UK, Facebook Ads Design, Facebook Ads Design UK, Google My Business Setup, Google My Business Setup UK, business Consulting, Business Consulting UK

What the Client Said…

Nothing in life happens by co-incidence …

If anything confirmed that, it was that I was seated next to Chris Styles of 365 Pin Code at a friend’s 60th birthday party.  Long story short, after an eye-opening professional numerology reading, continued guidance and support, I realised I would need a website long before I publish my first novel.  After lots of brain storming, the Amoure Kleu Author website came to life.  What I most appreciated was the way Suzanne Styles “got” what I wanted to portray to the world at large.  With The Best Digital Agency’s management and support the website has broken some records and currently is performing beyond expectation Google locally in my native Australia and internationally based on my keyword requirements.  I highly recommend The Best Digital Agency if you are serious about your businesses digital image.

Amoure Kleu, Amoure Kleu Author