All Fresh is a Deli Style bakery, fresh fruit and vegetable retail business which opened its doors in late 2018. Being a brand-new entrepreneurial start-up, meant it had no digital footprint whatsoever, no website, no Facebook page, no social media, no brand awareness, no established customer base, absolutely nothing. Anyone who has started a business from scratch, especially a food retail business, knows it costs a lot of money to get it up and running. Hence the challenge was to get the business fully functional in the online world and to do this rapidly. Top priority for the owners was to aggressively drive the brand and derive much needed income from this.